Break news first on every platform

MediaCentral offers the tools, asset management, workflow integration, and remote collaboration you need to break stories online, on mobile devices, on social media, and on-air. From gathering information and creating stories, to building your audience and monetizing content across multiple digital platforms, it boosts your news team’s efficiency—whether in the field or at the station—like no other.

The ultimate newsroom management solution

Work simply

With MediaCentral | Newsroom Management powering your workflow, journalists, producers, editors, and other contributors can access all the tools they need to do their jobs from a single interface. Whether searching for media, editing sequences, or publishing content, MediaCentral  delivers the same intuitive user experience across all devices, reducing training needs and costs.

Integrate directly with NRCS—NEW

MediaCentral can be used with ENPS and Octopus Newsroom solutions, enabling you to work with the systems you already have while enabling remote collaboration to speed content production and delivery to broadcast and digital outlets. Add AvidNEXISMaestro solutions, and FastServe to take further advantage of the workflow acceleration and experience the most efficient end-to-end newsroom solution—without changing your NRCS.

Cover the story—wherever it happens

With the new  Collaborate app and  Reporter appjournalists and producers can view assignments, capture video, create and edit sequences, and deliver stories from anywhere. Right from a web browser on their laptop or the  mobile app on their iOS or Android device. It’s a great way to leverage remote reporters in your news coverage.

Turn around breaking news fast

With tight integration to FastServe video servers and Avid NEXIS shared storage, teams can log and edit footage as it’s being ingested for near-real-time playout—even at UHD resolutions. As video from satellite feeds, cameras, mobile devices, and other sources come in fast and furious, the footage is made available immediately to teams across your MediaCentral platform. You can even archive content directly from FastServe | Playout.

Enable global collaboration

Media Central collaborate-across-multiple-sites

MediaCentral enables up to six newsroom and production sites to connect and share content as if you’re all working together in the same facility. Collaborate with sister stations and other affiliates to combine resources,  search and play media across multiple sites, create stories, and access rundowns and scripts—no matter where teams and assets are located—empowering better storytelling.

Shorten your time to air and archive

With the Rundown app, you can view and edit queues, edit and archive stories, and make other changes to rundowns—even during the live broadcast—for more agile show production. Add MediaCentral | Shared Library and you can archive and restore stories to and from the library in multiple resolutions. You can even trigger the archive of a story, including all associated media and sequences, from the Rundown app.

Connect editors to your media

MediaCentral directly integrates with Media Composer and  Adobe Premiere Proenabling editors to collaborate,  searchbrowse, and access your MediaCentral-managed content—all without leaving their application window.

Expedite news and viewpoint gathering

Integrate MediaCentral with x.news and you can round up and integrate content from Twitter, Facebook, YouTube, and other social media channels, newswires, and news aggregators to jumpstart story creation and present different viewpoints. Monitor and prioritize incoming feeds, insert user-generated content, and filter out the noise, so you can get to the real story of what’s trending.

Enhance stories with real-time graphics

Maestro - PowerWall

MediaCentral integrates directly with Maestro graphics solutions, speeding up the story creation process. Easily search for and access content and templates from Maestro | Designer, Maestro | NewsMaestro | Live, and Maestro | PowerWall right from within MediaCentral. Drag and drop assets directly into story segments. And quickly publish content to social media and other digital outlets with support for embedded (burned-in) graphics.

Get the utmost performance and reliability

MediaCentral provides the system security and robustness you need for round-the-clock operation. Even if a server becomes unavailable, it delivers uninterrupted operation, as all system data is mirrored between multiple servers for the highest level of reliability. And because MediaCentral can be managed and secured remotely using a web interface, it simplifies systems administration at the server level, supporting a thin client architecture.

Preserve your data when you upgrade

Inews media composer

Got an older Interplay or iNEWS system? Migrate to MediaCentral and not only will you enjoy the greater workflow efficiency, collaboration, and operational ease it brings, all of your media and metadata can be carried over to the new platform, so your team’s entire volume of hard work won’t go to waste.

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